It’s not a man bra—it’s a wearable technology optimization device

Australian rugby fans observing the New South Wales vs. Queensland fit the day past were treated to a mid-fit surprise when halfback Trent Hodkinson whipped off his shirt to divulge a decent, cropped black tank top—or, as many enthusiasts later described it, a Sports bra.

The garment was now not, in truth, designed to maintain his p.c. in location. Instead, it is meant to keep his excessive-tech athlete-monitoring tool in position.

“The vest holds a small player monitoring unit that’s worn actually tight below the jersey to quantify the calls for of the sport, and that information is used as a benchmark for coaching and to dictate restoration protocols,” Damien Hawes, international gross sales supervisor for GPSports, which makes the software, advised information.com.au, an Australian news website. The tracking instrument used to be worn as a harness, “but the straps aggravated athletes underneath the armpit and brought about chaffing, so the brand new design of the compression vest is way more at ease.”

GPSports sells the $2,000 tracking devices, with accompanying compression vests, to teams including the NFL’s Seattle Seahawks to the Most Efficient League’s Chelsea football membership, he mentioned.

Still, even firm executives seek advice from it as “the bro,” Hawes admitted, a reference to a so much-quoted Seinfeld episode that first aired in February 1995 and presentations no signal of being forgotten, ever.

Rugby fanatics on Twitter traded jibes with #bro #croptop and #sportsbra hashtags, and a morning radio DJ from Crucial Queensland promised right through the in shape to put on one himself the following day if Queensland misplaced. (They did, so Paul “Browny” Brown, you better be sporting one right now).

Jokes apart, the reaction to GPSports tracking software highlights some of the problems of wearable expertise—the ridicule issue. No Matter what number of edgy fashions Vogue places in Google Glass, there’s no getting around the truth that in the true world, you’re pretty much sporting bizarre-looking glasses with a digicam on them (which can inspire hostility in the folks round you). Ultimate yr’s clunky, dorky sensible watches have been “all awful,” as Quartz said, and the promised “next step in wearable tech” is even worse.

Despite the public ridicule that Hodkinson received after taking off his shirt, he was once probably treated far more kindly in the locker room. GPSports mentioned the whole Queensland group, and their opponents, had been perfect up in man bras—er, “compression vests.”

Article source: http://qz.com/214611/its-not-a-man-bra-its-a-wearable-technology-optimization-device/